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DIGITAL ENGAGEMENT

INCREASES SALES OPPORTUNITIES

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SOCIAL MEDIA

Shields Marketing is a pioneer in the development of powerful applications built right into your Facebook page. These applications are put in place to accommodate the users who do not like to leave Facebook when surfing. They are fully dynamic marketing pieces that can be changed seasonally or per campaign. They help keep retention, engage users and deliver our call to action content. Shields Marketing's Patrick Fraser is among one of the first elite developers in the world who created this cutting-edge social media tool.

2-2-1 Social Media Method

Call to Action Posts
These posts are designed to call out our community on an action that we would like them to take. This can include but is not limited to product/service sales, lead generation, data collection, promotions, and co-op campaign promotion. We measure the success of these posts by the key metrics listed below.

News Worthy Posts
All news-worthy posts should consist of content that was collected by social listening strategies that are also aligned with the product/services of your company. 

Every day consumers fill their downtime with some form of web surfing and it's proven that peer recommendation is 80% of the driving factor in the online decision- making process. We need to become the destination for daily news and interesting content which will establish and grow your companies:

in-Touch Posts
These posts separate the human from the computer in the minds of the consumer. We will establish a personable approach throughout the week to let our community know there are people behind the workings of our social media efforts and that we love to engage and socialize.  This will also cover message replies, post replies, spam filtering, and wall hunting. The posts effects include:

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DELIVERABLES
Community Growth
User Engagement
Virality
Lead generation
Data Collection
Sales
Reach
Frequency

info graph for news worthy  posts

DELIVERABLES
Community Growth
Virality
User Engagement
Retention Rate
Organic Branding
SEO
Reach
Frequency

info graph for in-Touch  posts

DELIVERABLES
Credibility
Community Growth
Engagement
Virality
Organic Branding
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